A study by Moz finds that the first page of Google captures 92% of all the clicks while the second page gets below 6% of clicks. It underlines the importance of occupying top ranks on the SERP (Search Engine Result Page). And Search Engine Optimization offers just that.
SEO allows a website to be properly crawled and indexed by search engine bots and thus it helps a business to enjoy a strong online presence. If you seek to rank high on the search engine, increase visibility, and drive more traffic, search engine optimization is a must. Today, we will explore various benefits of SEO.
Importance of SEO for Driving Business Growth
- Boosts Inbound Traffic
One of the primary objectives of your marketing campaign is to enhance your visibility and awareness. This, in turn, will help to get more traffic to your website that can be converted.
Here, SEO is, unquestionably, the most efficient marketing strategy. It helps your site to obtain a high rank on the SERP and makes it easier for your target audience to find you. An effective SEO strategy will drive high-quality traffic to your website. Further, since the users are actively searching for a product/service that you offer, they have a high potential to convert.
- Builds Brand Credibility
Customers are conditioned to associate the credibility of a business with its search engine ranking. So, it won’t be wrong to say that ranking on the first page of a search engine boosts credibility among potential clients.
Further, obtaining backlinks from high DA (Domain Authority) websites helps in building your brand’s authority as well as increase credibility which eventually leads to higher conversion rates. The rush to rank high on SERPs and generate effective leads has increased the demand for SEO services. However, this is where you, as a business owner, should engage the right SEO service provider that has the requisite experience and expertise to meet your requirements.
- Positive User Experience
These days, search engines prioritize user experience over keywords. Naturally, SEO experts pay minute attention to that. From optimizing loading speed to featuring informative content and enhancing website navigation – search engine optimization includes it all. In turn, it enhances the overall user experience on the website and increases the user retention rate.
- Long-Lasting Results
Search engine optimization offers long-lasting results as the ranking doesn’t disappear after the budget runs out, as in the case of paid advertising. Rankings achieved through SEO promote your website 24/7 and also allows your company to reach the target audience. So, the more effort you put into it, the more positive and enduring results you’ll gain.
However, it’s important to understand that SEO is a long-term process and demands consistent efforts. Many businesses fail their SEO attempts and move on to a different marketing campaign because they lose patience while waiting for results. Remember, SEO takes time to gain momentum.
- Attract Local Customers
Local SEO focuses on geo-specific searches and local business listings. It is quite beneficial for businesses to have their site optimized for the location they operate in.
Having a properly optimized website can help you to attract local clients and boost your business.
- More Effective than Paid Campaigns
The experts of digital marketing services maintain that while a paid campaign is essential to drive instant ranking and visibility, SEO is ideal for a gradual brand-building process.
A survey conducted by Search Engine Land finds that paid campaigns drive 15% of traffic while 53% of people click on the organic search results. Got the difference?
Marketing activities related to inbound lead generation include social media management, search engine optimization, referrals, etc. which incur little expenses. On the other hand, outbound lead generation activities like cold-calling, event sponsorship, tradeshow presentations, billboards, etc, can be quite expensive.
As you can see, SEO is one of the most cost-effective techniques to build your brand. This makes your chances of a conversion relatively high, giving you a return on your investment. Further, when you already have a top ranking, there is no need for you to invest in pay-per-click or advertise your page.
To Wrap Up
Working on SEO takes effort, patience, and hard work. It may not give you quick results but done right, it will do wonders for your business. You may have the most amazing product or service to offer, but it is of no use if people do not know about it.
While you can always start working on your site’s SEO by following a few measures, it may be a good idea to get professional help. Get in touch with professional SEO experts. They will help you to make your site search engine friendly, and in turn, user-friendly.