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5 Reasons Why Roofing Companies Need SEO

by Paul Petersen

Local SEO is a powerful tool that can give competitors a run for their money. It is a well-known fact that roofing businesses that do not put in efforts behind Local SEO miss out on reaching 80% of their potential customers. The percentage of consumers who perform an online search and visit a local business within 5 miles of their location is 72%. This place a great deal of importance on SEO for roofing companies. 

The following are five reasons why roofing companies need SEO:

  • Provides Better Website Optimization

A large percentage of potential customers are going to try accessing your roofing business website via a mobile device. The growth of mobile devices and increased internet penetration has made it clear that customers search for their favorite brands online via their mobile devices. This makes it important that your website is mobile-friendly making it easier for potential customers to find testimonials, reviews, and prices on your website.

  • Allows The Use Of Social Media To Gain Trust

Google has made it official that it uses social media presence as one of its ranking factors. It is important to ensure that your business’ social media accounts are updated with the latest information as this allows customers to find you via social media as well. Creating optimized social media accounts allows customers to leave reviews and feedback for your roofing business.

  • Helps Establish Authority With Local Content

SEO for roofing companies can be accentuated with blogging. Having a blog on your website where you can regularly post about the happenings of your company or industry keeps potential customers informed and engaged. Blog posts have to be optimized with the right keywords, URLs, internal links, external links, and meta tags.

  • Better Cost Management

SEO lowers advertising costs, what’s more, is that when you keep at it consistently, you make sure that every aspect of SEO is taken care of. Once you land a top spot on search engines, you will not be required to pay for paid advertising such as Pay-per-click. Lead generation techniques such as social media management, blogging, and referrals help to provide your website SEO without having to spend a great deal of money. 

  • SEO For Roofing Companies Increases Traffic

Every change you bring to your business website can be tracked using various analytical tools. By monitoring these changes and the SEO techniques you apply to your website, it is possible to boost its performance and traffic. The best way to use SEO to improve search rankings is by making sure all the basic elements of the website are optimized for search. 

Digitto Media can be thought of as an extension of your team, doing whatever it takes to help roofing companies market their services online via SEO, PPC, and social media solutions. They help take charge of your marketing campaign with their proprietary CORE brain AI technology that works to enhance every aspect of your SEO and/or PPC campaign. Be sure to get in touch with them right away. To learn more please visit here: https://www.digittomedia.com/


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